YouTube Premieres is a feature that allows creators to bring together their whole community to watch their newest video in real-time.

How to set up a Premiere

  1. Once you’re logged in, click the video icon at the top of YouTube and select upload video.

  2. Follow the prompt to upload your video. Drag your video file to the center of the prompt for a quicker way to upload.

  3. Fill out your metadata in the fields provided.

  4. Check the box to set as Premiere, and schedule the date and time you’d like your video to be released.

  5. Share the event with your fans and countdown to the launch!

  • Once scheduled, you’ll be given a shareable link to the watch page, where fans can engage until your premiere begins. The time badge will show “Premiere will begin shortly”.

  • Once the premiere is about to begin, the countdown timer will start at 2 minutes.

Tips/Best practices:

Promote Effectively

Each premiere comes with its own pre-release landing page and URL, giving you the promotional tools to build hype, encourage engagement, and increase viewership at launch.

While premiering every release may make sense for once-a-week creators, daily uploaders can consider spacing out their premieres to keep the moments feeling special.

Connect With Fans

Premieres allows creators and fans to live chat before and during the release. Engage with your audience in real-time and create community conversations as you co-watch your premiere with viewers.

Viewers can begin engaging with premieres as soon as they’ve been uploaded. For most creators, it’s highly recommended to upload a premiere between 60 minutes to 3 hours before release and creators must be present in the live chat during this release window.

During live chat:

  • Actively engage with fans and be a part of the watching experience by adding talking points at certain moments in your content.

  • Encourage fans to ask questions.

  • Use chat moderators as a way to help find and reply to comments more quickly.

  • Enable chat replay to help late-comers feel just as hyped about your Premiere.

  • Thank viewers who attended the Premiere.

Unlock New Revenue

Bringing Super Chat and Members-only chat to pre-recorded content, Premieres opens a whole new revenue source for non-live focused creators.

If you’re eligible for Super Chat and have enabled this feature, tell viewers where the money is going in your Premieres such as to buy new equipment, or to fund a specific project or goal.

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