Audience retention is a measurement used to see which parts of your videos are working well.

You can view your audience retention reports in your YouTube Analytics.

To view the report at channel level to compare audience retention performance among your recently published videos:

  1. Sign in to YouTube Studio

  2. From the left menu, select Analytics.

  3. Select the Engagement tab and look for the Audience retention report.

To view the report at video level to analyze data for a specific video:

  1. Sign in to YouTube Studio

  2. From the left menu, select Videos and choose a video.

  3. From the left menu, select Analytics.

  4. Select the Overview tab or the Engagement tab and look for the Audience retention report.

Understanding the audience retention graph

  • gradual decline: a downward pattern on the graph means your viewers are losing interest over time

  • flat line: these are parts in your video where almost no one dropped off while watching

  • spikes: indicates parts in your video that were either re-watched or users skipped to

  • dips: these are parts in your video that were either skipped or where users stopped watching your video completely

Some points to consider:

  • Make your video thumbnails and titles a good reflection of your video content to avoid misleading your viewers.

  • A high percentage of audience retention for the first 30 seconds of your video means your intro has kept the audience engaged. Experiment with different styles as your intros highly affect your viewers' decision to continue watching your video or not.

  • If flat lines appear in the later part of your video, try moving these parts earlier as audience sizes typically decrease over the length of the video.

  • Spikes mean that these parts of your video are watched more than the others. However, it can also mean that the content on these parts is unclear so they had to re-watch the sections.

  • Review the dips and understand the reason why the viewers lost interest in these parts of the video.

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