Depending on where your viewer is based, these non-skippable ads can be up to 15-20 seconds on desktop and mobile devices. Viewers must watch the ad before they can watch the selected video.

As a content creator, you can control which of your videos will have non-skippable ads on your dashboard.

Enable non-skippable video ads

  1. Sign in to YouTube Studio.

  2. From the left menu, select Video Manager > Videos.

  3. Choose a video and click Edit.

  4. Under Monetization, enable Non-skippable video ads.

  5. Click SAVE.

If the non-skippable video ads option is not available for you, raise a request first with the Creator Support Team for them to activate it on your channel.

Moreover, you can also control the kind of ads that play on your channel by default.

Set default ad formats

To specify the default set ads formats you want to allow for your channel:

  1. Sign in to YouTube Studio.

  2. From the left menu, click Settings.

  3. Select Upload defaults > Monetization.

  4. In the “Types of ads” section, select the checkbox next to each type of ad format you want to allow for monetized videos that you upload. All formats are selected by default.

  5. Click SAVE.


You can track the engagement and revenue flow from videos that include the different types of ads in order to make educated decisions for what works best with your audiences.

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